HealthcareUfa · Russia
Medical clinic
~700₽
↓cost per lead · was ₽3–4K
- Leads per day
- ~10 → 40–50
- Budget
- up to ₽1–1.2M/mo
Performance marketing · since 2017
More booked patients.From the same ad budget.
Performance marketing for medical clinics, cosmetology, and real estate in Russia and the UAE. We fix the whole path from ad to visit: Google Ads, tracking, front-desk response time. One Dubai clinic grew from 52 to 93 bookings a month in 3 months.
Yandex DirectGoogle AdsMeta AdsSEO
Agency
A human leads the strategy. AI agents handle the routine.
Kovganko Global is a performance-marketing agency operating since 2017. We specialize in medical organizations: clinics and cosmetology. We also work with real estate and other niches. We operate in Russia and the UAE, in Russian and English.
AI agents
- Demand research and competitor analysis
- Bids, negative keywords, ad testing
- Call and lead tracking
- Daily funnel reporting
Strategist
- Choosing directions and allocating budget
- Offers and landing pages
- Working with the front-desk team
- Accountable for CPL, revenue and LTV
- 2017
- the year we started in paid search
- Russia + UAE
- two markets, one team
- RU · EN
- ad campaign languages
- Healthcare
- our core specialization
Methodology
Eight steps — from market analysis to repeat visits
We count patients, not leads. We follow the funnel through to treatment and bring people back to the clinic again.
Lead→Appointment→Visit→Treatment
AI agentsstrategist
- 01
Market analysis
Competitors, demand, profitability by service line.
agents collect · strategist draws conclusions - 02
Choosing priority services
Demand × profitability × scalability — we keep the directions that pay off.
strategist - 03
Landing pages per direction
A separate page for each key direction, not one page for everything.
agents + strategist - 04
Traffic
Yandex Direct, Google Ads, SEO, Local SEO, Meta Ads, retargeting.
agents run it · strategist oversees - 05
End-to-end analytics
CRM, call tracking, UTM, revenue attribution — visibility into which ads actually drive revenue.
agents + strategist - 06
Front-desk quality control
Reviewing calls and front-desk response speed: no lead should get lost with the administrator.
agents - 07
Sales funnel optimization
Lead → Appointment → Visit → Treatment: finding where the funnel loses patients.
strategist - 08
Retention
Reactivating the client base, cross-sell, review management — so patients come back.
agents
Case studies
Before and after — real numbers from real projects
CosmetologyMoscow Region
Cosmetology clinic
~4 000₽
↓CPL, injectable cosmetology · was ₽15–20K
- Annual budget
- ₽300K → ₽3M
- Clinic revenue
- ×3
Real EstateDubai · UAE
Arbat Realty
$5
↓cost per lead · was $30
- Leads per month
- 30–40 → 200–250
- Deals
- up to 25–30/mo
HealthcareSt. Petersburg
Private clinic
−87%
↓cost per lead
- Leads
- +300%
- Patients
- +267%
- Patient CAC
- −85%
HealthcareKazan
Multidisciplinary clinic
+316%
↑clinic revenue
- Leads
- +285%
AestheticsDubai · UAE
Aesthetic medicine
47/mo
↑sales per month · was 21
- ROAS
- 3× → 4.5×
Niches
Where we're strongest
Medical clinics
Multidisciplinary centers and narrow specialties. A funnel through to visit and treatment, not just to lead.
Cosmetology
Injectable and device-based cosmetology — niches with expensive leads, where CPL decides everything.
Real estate, Dubai
Lead generation for agencies: Russian- and English-speaking buyers.
Other niches
On request — if the business has a sales funnel that can be measured.
Geography and languages
Russia and the UAE. Campaigns in Russian and English.
RU · MOSCOW · UTC+3
Russia
--:--now in Moscow
Yandex Direct, SEO, Local SEO
RU
AE · DUBAI · UTC+4
UAE
--:--now in Dubai
Google Ads, Meta Ads, SEO
RUEN
Contact
Ready to discuss growing your project?
Tell us about your niche and budget — we'll reply with concrete next steps and a benchmark cost per lead.
